Eric Verhoogen: Researching Adoption of Innovative Technology with Soccer Balls

In their recent research on soccer ball manufacturers, Professor Eric Verhoogen and Business School Professor Amit Khandelwal found that how workers are paid, and whether or not incentives are offered, can promote or stifle the adoption of a new technology.  They conducted an experiment with manufacturers in Sialkot, Pakistan, where about 40 percent of the world’s soccer balls are made. Verhoogen and Khandelwal were surprised to find that very few firms quickly adopted a new technology that reduced waste, even though the technology was offered for free.

Find out more details about their research at: There is also a video at this website: