Drazen Prelec, "Behavioral and brain mechanisms of self-signaling"

February 5, 2015 - 1:00pm - 2:30pm
Location: 
207 Warren Hall
410 W 116th Street
New York, NY 10027
United States

Decisions often reveal something about of one’s preferences, to others but also to oneself. After the fact, this can be a source of pleasure or pain; before the fact, anticipation of these feelings can influence what one chooses to do. Such self-signaling of internal characteristics through actions is probably unique to humans, and is implicated in both self-control and in the maintenance of social norms. It also presents a challenge to economic and philosophical conceptions of rational action. This talk will briefly discuss theoretical approaches to self-signaling, and then turn to some recent behavioral and neuroimaging results obtained in the MIT Neuroeconomics lab.  
 
This event is part of the Cognition and Decision Seminar Series and is jointly sponsored by the Program for Economic Research and the Center for Decision Sciences